The Apple Effect
Why, as I sit here typing this post, have I been itching to get an Apple computer? More specifically, a MacBook Pro laptop. I already have a laptop, provided by work, and a home desktop that is close to 4 years of age but works fine, yet I am here fiddling with the options on the Apple.com web store dreaming about hitting that "Check out now" button with what I think is a decent and conservative configuration. Why do I and so many others want to jump on the Apple bus so badly? Could it possibly be that much better, or are we just being played by excellent marketing tactics and pressure for items that provide social status? What can I do on an Apple computer that I can't do on my current Windows XP machines? Or is it not what I can do, but how easily? And does that really merit spending over a grand (unless you choose the Mac Mini) for an Apple setup? I'll follow up later, but I would like to know what you think.